Andrejevic calls the digital enclosure, which suggests the dystopian side of always-on, cloud-based computing. He uses this term digital enclosure in opposition to the cloud, which suggests limitless space, arguing instead that we need to recognize the very way in which there are limits in the digital realm, and that we are enclosed within them. These limits are exercised as data is demanded of us in exchange for convenience and speed. We submit to the This book introduces the idea of what Dr. We submit to the limits and even overlook them because it is seductive to do so. Andrejevic points out that we provide access to personalized data that is then commodified and sold to the benefit of the few industries that exercise control over the digital enclosure.
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Gabar Although at times, his tone is somber and often paranoid in feeling, Andrejevic offers a cogent reading of the relationship between surveillance and new technologies in con- temporary society. By contrast, the digital age is one characterized by consumer participation and consequently is seemingly more demo- cratic by nature. In iSpyAndrejevic poses real challenges for our digital future. John Richardson rated it it was amazing Nov 22, His sharp condemning criticism of contemporary media structures and the contemporary political culture is countered by a certain idealism he maintains in relation to a society that is more communal and democratic in nature.
However, his model suggests that the potential for such deliberation is rapidly waning in a world that is increasingly adhering to the logic of xndrejevic digital enclosure. From Amazon to iTunes, cell phones to GPS devices, Google to TiVo-all of these products and services give us an expansive sense of choice, access, and participation. University Press of Kansas. Jan 10, Lynn rated it it was amazing. Want to Read saving…. Although the tone of the book tends to be quite pessimistic about the democratic possibility of interactivity through new media, Andrejevic does close with some potential solutions to the problem.
Natalie marked it as to-read Dec 19, Andrejevic notes that Anrrejevic. Log In Sign Up. Goodreads helps you keep track of books you want to read. Since the inception of mar- keting, advertisers have worked to ensure that their marketing is as focused as possible, and the digital enclosure is able to customize and personalize marketing by collecting a great deal of data about each individual consumer through surveillance processes.
But, Andrejevic asks, at what cost? He refuses to simply describe; instead, his descriptions constantly forward an argument through ispyy process of unfolding and careful critique. He notes that the wager to advocate these models may not be a particularly sure thing, but at the very least such models provide an ideal—one that reminds us that the democratic promise of interactivity. Andrei rated it liked it Dec 23, Russell Johnson rated it it was amazing Apr 16, He also considers the appropriation of consumer marketing for political campaigns in targeting voters, and also examines the implications of the Internet for the so-called War on Terror.
Kathrin rated it really liked it Aug 31, We submit This book introduces the idea of what Dr. This book is not yet featured on Listopia. Furthermore, in the spirit of critical theory, he hopes to describe and critique an underlying reality that is not completely aligned with the discursive structures that are deployed as reflecting that true reality.
To ask izpy readers questions about iSpyplease sign andrejfvic. Andrejevic opens up the world of digital rights management and the data trail each of us leaves-data about our locations, preferences, or life events that are already put to use in various economic, political, and social contexts.
ISpy : Surveillance and Power in the Interactive Era
Akinogis Other books in the series. In his logic, if differentiation alienated workers, the contemporary process of dedifferentiation further alienates them by making it possible for exploited labor to seep into all facets of everyday life, not just in the workplace. Although Andrejevic does acknowledge the potential pleasure that consumers might experience through the digital technologies, it is diffi- cult to see how this pleasure might be seen as anything besides a kind of false con- sciousness on the part of a duped consumer. Return to Book Page. Furthermore, because we are accustomed to the constant pres- ence of surveillance within the digital enclosure, consumers and citizens are more inclined to be complicit with such surveillance and profiling rather than to struggle against it.
ISPY ANDREJEVIC PDF
Rev iew ed by Oscar H. Gandy, Jr. Universit y of Pennsylvania Sally McMillan 1 offers several inform at ive m odels of int eract iv it y in new m edia syst em s, each of which includes what m any of us would see as t he socially opt im al st r uct ure; one in which t he flow of com m unicat ion and infor m at ion is t wo- way and t he lev el of receiver cont rol is high. Ot her var iant s explored by McMillan em phasize audience act ivit y and int erface t ransparency , but in each exam ple, t he ult im at e assessm ent is lik ely t o be based on t he ext ent of balance and equivalence in power and cont rol bet w een prov iders and user s or consum er s.